Broadstone McDowell is meant to represent a high standard of living but reflect the rustic outdoor nature that the complex is located at. They need a straight forward website to present the property and what amenities are offered. Because the building will not be finished till 2024, the best way to represent the property is through the brand voice.
The design that has been used for Broadstone McDowell successfully represents the overall brand voice of the property and where it is located. The rustic attributes are integrated in the UI minimally to create a sophisticated cohesion throughout the entire site.