Fun. Exciting. Different.
The design for TrueUp is to hold the brand message across the website. By using patterns, symbols, and colors the user sees that this is more than a utility product.
Curating a unique experience
Most competitors do not brand themselves in such a bright and vibrant way. Using the branding assets in a strong way, both the brand and product have life to it. Although TrueUp is a product for utility, the design needed to include the human connection of what connects us with photos.
Let's Make it Easy
The website is simple and so is the navigation. Whether the user gets to the site by google or from the QR code in the instructions sheet, they are able to find all things TrueUp and photo hanging related.